Samsung has officially scheduled its Galaxy Unpacked event for February 25 in San Francisco, where the company is expected to launch its highly anticipated Galaxy S26 series of smartphones. The event tagline, "The Next AI Phone Makes Your Life Easier," signals Samsung's continued focus on integrating artificial intelligence throughout the mobile experience.
The Galaxy S26 series is built to simplify everyday interactions and make Galaxy AI feel seamlessly integrated into the user experience rather than a bolted-on feature. Samsung has been teasing the devices as representing a fundamental rethinking of how AI can enhance smartphone usability without requiring users to learn new interaction patterns or explicitly invoke AI features.
Industry insiders expect the S26 lineup to include significant camera improvements leveraging AI for enhanced computational photography, smarter battery management that learns usage patterns, and an upgraded voice assistant capable of handling complex multi-step tasks. The devices will likely compete directly with Apple's upcoming iPhone 17e and Google's Pixel 11 series.